Print - Magazine
Print - Magazine
OOH - Billboard
Located in Chicago on Ida B. Wells Dr., directly East of the freeway. Using a billboard allows for a large format that ties into the idea of growing your creative, and also allows the plants to extend above the billboard. Ida B. Wells goes to both Columbia College Chicago and the School of the Art Institute, both major art colleges downtown which would have students fitting the target audience of this campaign. It could also be adapted to smaller OOH tactics such as bus shelters for non-commuter students.
Sales Promotion Concept
XP Pen’s products tend to be full tablets or accessories, but they generally come with the accessories already, so a BOGO or a gift with purchase isn’t reasonable. The programs used with the tablet are generally more expensive—Photoshop, Corel Painter—or free, so offering a free program with purchase would be a big cost to XP Pen. A bundled discount, however, would add value that may incentivize someone to purchase. XP Pen would be partnering with Corel to offer a bundle discount, which ties into the idea of “grow your creative” by growing your arsenal of creative tools and programs.
Television Storyboard
XP Pen Artist 12 – “Grow your Creative Q&A Sessions”
This would be a series of livestreams via the Twitch platform, which is a popular site for live video. XP Pen would collaborate with digital artists who would stream on the platform while using the Artist 12 to create a piece of work. Viewers would be able to see both the artist working and a mirror of the screen that is being worked on. Viewers are invited to ask questions of the artist regarding their creative career, process, etcetera, as a way to grow their own creative knowledge. Streams would be advertised via social media, primarily Twitter, both from XP Pen and the artist featured on that stream. After the stream is over, the footage would be uploaded to YouTube so that people may continue to watch in the future, or reference the video if there was something in particular that stood out to them.
I don’t think my mom really knew what we were getting into when I started painting a few years later. We had an entire room dedicated to all my supplies. I spent practically all of high school in there. But…